My father was an artist. He loved big, beautiful ideas.
In January of 2010, a charity approached me and asked me to come up with an innovative way to raise money. I brainstormed for a while, and came up with a few good thoughts, but my father’s influence led me to keep asking myself: Why raise funds for a single cause when there are so many worthy causes out there? Why not raise money for more than one, and share the wealth?
A big, beautiful idea.
My friend Justyn, a wine lover, suggested the idea of creating a world-class wine. I was intrigued, and luckily, so were a very generous bunch of friends who had the right skills to make it happen.
The Little Grape That Could was born, with all profits going to the charity of the purchaser’s choice.
With the guidance of a few of Canada’s top wine experts, we eventually traveled to Mendoza, Argentina to collaborate with master vintners and help select and design the wines. Many empty glasses later, we came home with a beautiful Cabernet Sauvignon and a refreshing Torrontés, which, to our relief, got great reviews.
About one and half years into the project, my father passed away from leukemia. I was, of course, devastated. But The Little Grape That Could took on much greater meaning for me, as a result. This was our last project together, and it became a way to engage with his memory, and to honour him.
But not just him.
We decided that every bottle of our wine will carry the name of someone who we want to celebrate or honour. We want to hear about people that have touched the lives of others, and become a platform for telling their stories. And, when someone drinks a bottle of our wine, we hope they will join in the community and raise a glass to the man or woman on the bottle.
We believe that The Little Grape That Could is a big, beautiful idea, and we hope you agree.